As a commerce business, and to a lesser extent service based business, it is essential to have a well-crafted inbound marketing strategy that delivers on its objectives. Email marketing can play a vital role in fueling your overall inbound marketing strategy, leading to higher conversions and a boosted return on investment (ROI). With 99% of email users checking their email every day, email marketing is an effective tool in reaching out to your audience.
Here are some ways email marketing can fuel your inbound strategy:
Reach Your Target Audience Directly via Email Strategic segmentation and targeted campaigns allow you to deliver tailored content to the right people at the right time. Segment your email list and create personalised content that addresses the specific needs, preferences, and pain points of each subscriber group. Use engaging visuals, catchy subject lines, and optimise send times to ensure higher open and click-through rates. A/B test your campaigns and monitor and analyse their performance to refine your approach.
Express Appreciation for Your Loyal Customers Show your appreciation for your loyal customers by launching customer appreciation campaigns with exclusive discounts, sneak peeks, and priority access to new products. Engage with your customers through surveys and polls in your emails to uncover valuable insights that will improve your product offerings and overall customer experience.
Rekindle Email Conversations with Inactive Subscribers Craft a re-engagement campaign targeting inactive subscribers with incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand. Analyze the results of your campaign to refine your approach and make your re-engagement strategy even more effective.
In conclusion, email marketing is a powerful tool in fueling your overall inbound strategy. With its high ROI and effectiveness, email marketing can help you reach your target audience, express appreciation for loyal customers, and rekindle conversations with inactive subscribers. By including email marketing in your inbound marketing strategy, you can achieve higher conversions and boost your ROI.