Set up GA4
The count down is on...July marks the end of Universal Analytics, Dont loose your data.
Google describes GA4 as a "next-generation approach to privacy-first tracking, x-channel measurement, and AI-based predictive data". - If you have a website, then you need Google Analytics and Google Analytics 4 (GA4) is the latest version of Google Analytics.
It is a powerful globally used tool for insights that enables you to measure traffic and engagement across your websites and apps and will help you make better marketing decisions.
It can tell you:
How site visitors found you
Site visitors demographics
What pages were visited
Where visitors dropped off
Google has announced that from 1st July 2023 GA4 will be the only option, so for those of you who already have Google Analytics 3 (Univeral Analytics) it will become obsolete in July 2023 and you need to switch to GA4 and those who do not have any GU or GA4 in place, this is a free tool you need.
So it is out with the old and in with the new.
In this service we will set up GA4 + 5x goals + Google Seach Console
If you are an e-commerce business you will benefit from Google Tag Manager.
(Please pop us an email for a guide on how to set GA4 yourself)