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Navigating the Advertising Maze: A Guide to Paid Ads

Do you want to increase your visibility and reach more potential customers?


Paid ads are the accelerated and highly effective way to achieve this! This tool is offered by various search engines, including Google, Bing and Yahoo, plus social media sites, such as Facebook, Instagram, YouTube and LinkedIn. It is a form of promotional marketing that allows advertisers to create ads, choose when and where they should be displayed within the search engines (Search PPC) and/or their network of advertising partners (Display PPC), which audiences should see them, and then choose how much they are prepared to pay for each click that their ads generate.


In simple terms; the difference between SEO/organic content and paid ads/ PPC is that you are, in theory, paying for your visibility and to rank higher, rather than compete with other brands based on content alone. PPC/Paid ads also allow you to display your ads in places and on platforms /which aren’t available organically.


Paid ads provide an effective way to reach potential customers and boost sales/leads, increase viability & brand awareness. Google Ads, Facebook Ads and Instagram Ads are the most commonly used methods of paid advertising today. Each of the paid ad platforms can create tailored ads, so choosing which platform and how to get the most out of your advertising budget can be more than a little confusing.



Google Ads:

PPC enables you to create clean, effective ads incorporating your USP and key phrases, displaying them directly to your chosen target audiences. This ensures that your business has instant visibility where it is most valuable.


You can also utilise PPC for a variety of marketing goals. By serving your ads in a high number of prominent locations, it can be used to boost your general online visibility and brand awareness; alternatively, with more strategic placement, it can drive more targeted traffic to certain areas of your website promoting valuable content or drive conversions, such as sales and leads.


Different sorts of ads:

Search-based paid advertising involves placing ads within a search engine, such as Google, and includes both "Paid Search Ads" and "Sponsored Links." Paid search ads are ads that appear at the top and bottom of search results when users search through a search engine using keywords and phrases relevant to a specific business. Sponsored links, on the other hand, are ads that appear within certain websites, such as blogs or news sites, when a user searches for content related to a particular business. Display-based paid advertising is a form of visual advertising that appears on websites and apps, such as banner ads and pop-ups. This type of advertising helps a specific business. Sponsored links, on the other hand, are ads that appear within certain websites, such as blogs or news sites, when a user searches for content related to a particular business. Display-based paid advertising is a form of visual advertising that appears on websites and apps, such as banner ads and pop-ups. This type of advertising helps to increase brand visibility and reach a larger audience and is tailored towards specific user parameters, such as demographics and interests. Display-based paid advertising is ideal for businesses looking to develop brand awareness and seems to work best when paired with search-based paid advertising.



Social Media:

Social media advertising is one of the most accessible forms of PPC advertising and in the ever-changing technology and social media landscape, there really is no limit to how you can advertise your brand on social media,


No matter your strategy, business goals and even budget, channels such as Facebook and Instagram allow digital marketers like us, to build sophisticated campaigns that will generate brand awareness, leads and conversions in a variety of ways such as retargeting via pixels, tracking and creating look-a-like audiences, using lead generation forms and even promoting an event.


If you are left scratching your head, do not forget that we are here to help:


No matter your goals, and budget, our paid ads expertise will take your campaigns to the next level: We will ensure the best possible ROI (return of investment by taking a deep dive into building out sophisticated campaigns that will generate brand awareness, leads and conversions in a variety of ways such as retargeting via pixels, creating look-a-like audience groups, using lead generation forms and even promoting an event.


We charge a fixed monthly management fee, you may find others charge a percentage of your PPC spend. This ensures you can manage your budget effectively, knowing your costs upfront.








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