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Facebook Ads: The Secret Sauce to Small Business Success (Without the Messy Kitchen)

As a Facebook ads service provider, we understand that most businesses can leverage Facebook ads to fast-trackresults, increase sales, drive awareness and acquire new customers. While Facebook advertising can take time to deliver results, we know how to utilise its clever AI to help our clients achieve their goals. In this blog, we will share our top tips for how your businesses can utilise Facebook ads to grow.

Developing Your Brand Identity

Developing a strong brand identity is essential when creating a successful Facebook ad campaign. A consistent visual and verbal identity helps customers identify your business as the solution to their problems. Therefore, it's important to have a well-established logo, colour scheme, and messaging across all platforms where you advertise, remember your values are as important as your visual identity. To create a strong brand identity, start by understanding who your customers are and how your business addresses their pain points. Then, ensure that everything you create aligns with this core message to make your brand stand out.

Refining Your Audience

In addition to your creative and copy, your audience targeting is one of the most important keys to your success. Target based on demographics, geography, interests, and behaviours, if you have an existing database this is an excellent tool to use to create look a like audiences and retarget people who already have an interest in what you have to offer. We recommend creating multiple audience groups to then narrow down your audience based on performance.

As your campaign progresses, expand your targeting to warm and hot audiences, and use data from your cold campaign to retarget customers and move them down the conversion funnel.

Choosing Your Campaign Type

Your campaign type should be aligned with your business goals. Understanding what you want to achieve is important to choose the right objective. For a small business, the first campaign can focus on building awareness and acquiring new customers. Once you've generated interest, encourage people to make a purchase or sign up through a lead form. Facebook offers different objectives ranging from brand awareness and engagement to lead generation, conversions, and app installs.

Allocating Your Budget

Allocate your budget most effectively by setting it at the campaign or ad set level. CBO relies on Facebook's algorithm to distribute your ad spend across ad sets to get the best result based on your campaign goal. If you have experience running Facebook ads or have someone experienced running them for you, allocate your budget at the ad set level. This option gives you more control over the delivery and measurement of specific ad sets, which is important if you have ad sets with varying specifications, like different optimisation goals, audience sizes, or bid strategies.

Finding The Right Creative

Your Facebook ad creative is your opportunity to visually communicate your unique offering. Use either image or video content, depending on which best suits your business. Ensure your content is high quality and focuses on your USPs to quickly convey what you're all about. As a Facebook ads agency, we use a combination of image and video content depending on the business. However, recent research conducted by Biteable has shown that video content can generate three times as many leads as images. With short-form video content like Instagram Reels and TikToks becoming a huge part of the content that people consume, this is your chance to show off your small business offering in a unique way.

Perfecting Your Copy

The copy can be as important as the creative in persuading your audience to engage with your ad. Ensure your copy is clear and to the point. Your message should resonate with your target audience, and the call-to-action should be clear and compelling. Consider the tone of voice you want to use, which should be consistent with your brand identity.

In conclusion, we love Facebook advertising, and have seen great results achieved, it can be a valuable tool for businesses of any size to reach new customers, drive awareness, and increase sales. By following our top tips, you can utilise Facebook ads to grow your business and achieve your goals.

We offer a Facebook + Instagram Management service from £450 a month, or as part of a bespoke service arrangement. Don't be afraid to ask, we are here to support your bbusiness.

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